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Nobody knows for sure yet to be considered clear enough wine year, the domestic first-line Alcohol Brand began blowing the "commemorative wine" of the horn.
At the recent China rum on Wuliangye [27.31-0.33%] (000858.SZ) closed circles mark the wine to the market retail price of 169,000 yuan broke the founding Saatchi Maotai Wine Spirit Unit record. Actually, not Wuliangye, including Guizhou Moutai [158.41-1.31%] (600519.SH), Luzhou [31.94-0.34%] (000568.SZ), including first-line wine enterprises are introduced to commemorate the wine.
Brand, deputy director of the Development Research Center of China Mu peak that commemorate more than 50 years, 80 years, 90 years and 100 years for the integer, in order to build or major celebration winery background, type of wine most high-end positioning, Aging is the main brand and the limited license Marketing Means the product online at a price of "pyramid" of the spire location.
Although companies have expressed to commemorate the spirit was just a product of brand marketing. However, analysts still think the same for brand marketing and the introduction of liquor, has become the industry's profit engine, but priced higher to business gift giving and collecting wine for the consumption of the main memorial, the "money" King may be more optimistic.
However, some analysts believe that the next 10 years will be the second high-end liquor market (priced at 300 yuan to 600 yuan) in the world, and a thousand super high-end market growth will enter the slow lane, output growth from the current rapid decline of 40% to 5% to 15%. Beijing Sheng Marketing Chairman Wang Zhaocheng early to tell, "First Financial Daily", the "Fen, Jiannanchun, Langjiu second high-end spirits, represented only 20 million at present the market size, but the next 10 years this number is expected to surged to 50 billion yuan. "Shun Securities Food & Beverage Tie wine industry researchers also believe that the breakdown of high-end liquor market opportunities have emerged.
In fact, this year's commemoration is not only a product of wine. Back in 2008, 800 price 30000 yuan altar / altar of Luzhou China 1573 Limited Custom Wine Cellar opened a liquor giants on a new battlefield between. For the 3 million high price, the market response has been unexpectedly popular, not only the altar custom wine quickly sold out of 800, of which number is NC1573-C20080001 number of custom wine still fetched high price to one million yuan.
Not only Laojiao, Maotai wine also mark the last year, "founding Prime Maotai", the lowest price as high as 48,000 yuan per bottle, when the industry as China's "most expensive" of liquor. This year, the Expo theme of Maotai re-launched a special wine to commemorate the wine, Maotai side said that to commemorate the wine often has a certain memorable for collection, with some upside potential.
Although wine has been introduced to commemorate the major wine enterprise that since the production is too small, even if the higher unit price, mark the wine can not become a major money-making enterprise products, corporate profits still come from the major competitive products.
But the trade has a different view. Investment adviser in the food industry, Chen Chen, chief researcher believes that as consumer upgrade brought a wave of increasingly high consumption of liquor, which leads to increasingly high-end liquor products of the future Memorial liquor collection and investment value will be the liquor industry focus.
Mu peak also think that there are also commemorative wine market bottlenecks. " Gift Market is not an industry in the looting, it is only one piece of white wine gifts and wine prices very high mark, but also narrow the scope of the audience; look collection market, liquor room for flexibility in determining the value of its collection is not ideal. So, mark the wine market, but not too much though. "Mu Feng told reporters, on the other hand," Investor's hard to believe the hundreds of million years to commemorate the wine enough. " .Are you looking full ebook about this topicGet Full Ebook For This Article